eContext was developed by search engine marketing experts at Info.com who were looking for ways to make digital advertising simple and scalable. Instead of building every campaign, query, or targeting from scratch, they wondered: why isn’t there a pre-classified library of the most effective, efficient advertising data? To create this simplicity, we needed an accurate and universal classification engine to sort and structure the raw data. Available tools and services were too narrow, too shallow, too slow, or failed to reflect the true way people search and behave online. We realized that, in order to get a computer to deliver the human results we wanted, we’d have to teach it to think like a human.
We began the task of building our own classification system in 2006. With a diverse team of data scientists and subject matter experts (SMEs), we created a better framework to accurately classify search data.
Plugging eContext into Info.com’s marketing yielded a 300% revenue increase over 18 months. As eContext, we now offer brands, agencies, and digital data providers of all sizes increased accuracy, deeper intelligence, and better decision making.
Over the last decade, we’ve grown the seeds of this search classification system to work seamlessly across all digital activity. Today, eContext structures and enriches product feeds, publisher content, social media streams, clickstream data, video, UGC, digital behavior, and more.
For any company who relies on data, eContext clears the path to better decisions.
Our clients understand how topics are associated with each other, or how they define an audience. If other tools provide this kind of insight, it’s often on the most shallow level. With eContext, clients get contextually relevant and rich insights into what people are saying about people and places, products and services; what types of brands they’re searching for, what features they like best and least; what news stories they’re engaging with, and what conversations are trending. With a consistently engineered hierarchy, our clients can explore these topics from the most specific or most general perspective, giving them flexibility to roll up for reach or drill down for relevance, as needed.