[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]
eContext White Paper Explores How Brands Use Taxonomy to Categorize and Personalize Data, Match Brand Assets to Consumer Needs
[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row css=”.vc_custom_1469563988030{padding-top: 30px !important;}”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]Chicago (April 4, 2016) – eContext (www.econtext.ai), the world’s largest semantic text classification engine, today released its latest white paper, Text Classification Advantage via Taxonomy authored by leading text analytics expert Seth Grimes. The whitepaper explores the numerous challenges of automated text data handling and discussing taxonomy’s role in data classification for applications ranging from social intelligence to search marketing and contextual advertising. “Organizations are striving to better understand users’ individual needs through improved data analysis,” said Stephen Scarr, eContext CEO. “Taxonomy-based classification provides structure, which eliminates ambiguity and clarifies semantic meaning within content.” Understanding every aspect of the customer journey requires accurate classification technology. With classification at the heart of describing, modeling, and predicting individuals’ interests and behaviors, Text Classification Advantage via Taxonomy presents several top-value use cases, including:
- Online advertising: Matching the taxonomy-derived semantic signature of a Web page or social content to a precisely tagged ad helps determine precision ad placement
- Recommendation engines: Taxonomy-based classification increases the effectiveness of behaviorally-based engines like eBay’s “See what other people are watching”
- Social media: A deep and broad taxonomy classifies and associates social users’ interests, behavioral patterns, and intent
- Demand forecasting: A taxonomy’s hierarchical structure allows for classification of forward-looking market insights at multiple levels
- Customer service/support: Via integration into consumer agents and search engines, taxonomy speeds inquiry response by routing and identifying specific content that answers consumer need
To download the white paper, visit: https://www.econtext.ai/Taxonomy-Advantage.
—###—
Contact
Rey Perez
PReturn Inc.
312-226- 4139
[email protected]