By 2019, U.S. online retail sales is expected to exceed $480 billion. This means increased business for online retailers, but also a more crowded field. How will you continue to compete? Better retail data structure can help.
With a taxonomy in place, your site can be more responsive to customer query and deliver more relevant results.
For example, a product taxonomy, or a fashion taxonomy can help guide your customer from a basic search for “scarves” to very specific products that meet her specifications for color, fabric, texture, and brand name.
Helping your customer make decisions, and helping your website become more intuitive makes for a better site visit. Category classification tools help you make each site visit more meaningful for your customers and helps you garner deeper customer engagement and loyalty.
If you struggle with managing data and content from disparate sources including customer profiles, social streams, third-party data, and site content, you probably have a hard time blending it all into a unified format for review ﹘ this is where eContext comes in.
The eContext text classification system creates the unified structure you need, in real time. Now, you can see a full picture of your customers and share that information throughout your organization to help reach engagement and revenue goals.
Retailers can zoom in or out along the classification framework, developing rich observations through its universal hierarchy. Create the best experience for your shoppers with classification for
“We are incredibly impressed with what eContext have achieved and can see multiple potential applications of this at different levels of our business.”
“eContext enables us to offer brands and agencies insights about our panel members, including highly accurate and granular analysis of the topics, products, and categories they browse, read, and engage with.”