You know the key to keeping viewers engaged and watching is by returning and suggesting the most relevant video content. Is your video classification approach up to the task?
It can be time consuming to review and tag videos, particularly in a maker community, and deliver the right content.
eContext looks at tags, snippets and – when available – text transcripts of videos to help you make those decisions automatically. Structured into a consistent classification system, you can recommend content related to what viewers watched recently, or content tailored to their browsing, search, or social experience.
Better ways to delight viewers and keep them on your site while keeping advertisers happy – that’s something to take another look at.
“We are incredibly impressed with what eContext have achieved and can see multiple potential applications of this at different levels of our business.”
“eContext enables us to offer brands and agencies insights about our panel members, including highly accurate and granular analysis of the topics, products, and categories they browse, read, and engage with.”